Marketing In the News- Where the Influencer Next Door Means More Than Drew Barrymore!
Todays Marketing: Where the Influencer Next Door Means More Than Drew Barrymore! Written By: Harmony Kalina July, 10 th 2023 The future of marketing is shifting rapidly. Gone are the days where companies are using a-list celebrities and gimmicks to promote their products or services. The article “The Future Of Influencer Marketing And The Expanding Creator Economy” published in Forbes Agency Council Magazine on July7th, 2023 caught my eye because of how quickly marketing is evolving. I have recently opened a shopify store and will have to start creating my own reviews along with other promotional videos. I am nervous and anxious but this article quelled my anxiety a little bit. The article begins by stating how much the influencer marketing strategy is growing and changing to build strong relationships between brands and consumers. The author expects this business model to thrive over the next five years. With all of the recent t