Marketing In the News- Where the Influencer Next Door Means More Than Drew Barrymore!
Todays Marketing: Where the Influencer Next Door Means More Than Drew
Barrymore!
Written By: Harmony Kalina
July, 10th 2023
The future of marketing is shifting rapidly.
Gone are the days where companies are using a-list celebrities and gimmicks to
promote their products or services. The article “The Future Of Influencer
Marketing And The Expanding Creator Economy” published in Forbes Agency Council
Magazine on July7th, 2023 caught my eye because of how quickly marketing is
evolving. I have recently opened a shopify store and will have to start
creating my own reviews along with other promotional videos. I am nervous and
anxious but this article quelled my anxiety a little bit.
The article begins by stating how much the
influencer marketing strategy is growing and changing to build strong
relationships between brands and consumers. The author expects this business
model to thrive over the next five years. With all of the recent technological
advancements the creator has even more tools at their disposal to create
amazing content rather efficiently and inexpensively.
Big brands are also following in small
businesses footsteps when it comes to marketing and PR. With the popularity of
all the different social media outlets, jumping on the band wagon is a must.
The article goes on to explain how these influencers work and all the benefits
that come from utilizing this somewhat new form of marketing. Instead of
spending a small fortune on a couple of commercials they can find an influencer
that specializes in their specific field and will bring in the consumer using
all the social media outlets.
This type of marketing is growing and the
hope is consumers will get more quality information that will turn into more
sales. The benefit of using creators is the relationship that can be built
between the brand and the creator. The more the two interact and understand the
better-quality content will be generated. Not only will it turn into a big
return on their investment, it could turn into a long and rewarding
relationship between creator, brand and consumer.
When it comes to a value proposition, each
creator has their own specific value proposition. As I am on the verge of
becoming my own content creator my personal value proposition would be I can
create a lot of content that covers different aspects and still charge a low
fee. Simply because I am new, with a small amount of followers. I believe this
type of marketng is unique in the aspect that the brand is reaching customers
on their level and getting to know more of what their consumers want. Wired
magazine said it best “Users consider influencers more akin to a close friend than
an advertiser or paid.”
This article has me feeling
a little more relaxed at the fact that the influencer market is only getting
bigger. I was worried that with all the influencers out there peddling their
goods, the market would be too saturated for my content to make a difference. I
think as long as I can be myself on camera it should be some good, lighthearted
content. I will have to keep you posted as to when my 1st video
comes out.
Source List:
https://www.wired.com/story/what-is-an-influencer/
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