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Marketing In the News- Where the Influencer Next Door Means More Than Drew Barrymore!

  Todays Marketing: Where the Influencer Next Door Means More Than Drew Barrymore!   Written By: Harmony Kalina July, 10 th 2023                                       The future of marketing is shifting rapidly. Gone are the days where companies are using a-list celebrities and gimmicks to promote their products or services. The article “The Future Of Influencer Marketing And The Expanding Creator Economy” published in Forbes Agency Council Magazine on July7th, 2023 caught my eye because of how quickly marketing is evolving. I have recently opened a shopify store and will have to start creating my own reviews along with other promotional videos. I am nervous and anxious but this article quelled my anxiety a little bit. The article begins by stating how much the influencer marketing strategy is growing and changing to build strong relationships between brands and consumers. The author expects this business model to thrive over the next five years. With all of the recent t
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Marketing Me: My First Blog Post

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  Marketing ME!     My name is Harmony and I am a 41 year old mother of two. I am a new student here at LBCC aspiring to achieve my AA majoring in Business and Marketing. I have joined the scholarly in hopes of expanding my knowledge of the digital marketing world. I recently decided to start a new dropshipping business with shopify in the attempts at creating a new income stream for my family and I. Yes I fell into the trap, and now I am determined to make it profitable. So far it has only dug a hole into my pocket book and my mind for that matter. It has been extremely overwhelming to start this new business and it is definitely a lot harder than it is portrayed on the social media outlets. My goal is to document my entire endeavor to let others know exactly how hard it really is and how much money you really need to start. I have learned that none of it is free and I want to make it possible to actually start for free! I know, big dreams! I do      believe it is possible though. Th
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